Boothe Music
The situation
A long-standing music store with a big showroom and a small online presence. Customers researched instruments online, then bought elsewhere or not at all, because the catalog was hard to find and harder to buy from.
What we did
How it went
Finding the catalog
The store carried thousands of products but the site listed a fraction of them, with no consistent structure. We rebuilt on Shopify, imported the full catalog, and gave every product a page that search engines could index and a customer could buy from.
Being read correctly by machines
Search engines and AI assistants read a store through its structured data. We added MusicStore, Product, Offer and Breadcrumb schema and kept it accurate as prices and stock changed. When AI answers started repeating a free-shipping offer that had expired a year earlier, the fix was in the data: we found the automatic discount that was syncing to Google Merchant Center and retired it.
Keeping it growing
Monthly SEO, Google and Meta ads and seasonal campaigns run against the same catalog, so every improvement to a product page pays off in three channels at once.