Boothe Music, tuned up.
We took over Boothe Music’s marketing in March 2021, the month its new owner bought the store. Five years later, 24 times as many people find it on Google.
Boothe sells, rents, teaches and repairs.
Every one of those is a different customer typing a different search. We made sure Boothe shows up for all of them.
We do five things, over and over.
Make every product readable
We put product, price and store data on every page, so Google and AI assistants describe the catalog correctly.
Rank for what people type
We built pages for the brands, models and rentals that guitarists and band parents actually search for.
Review the gear on camera
We film reviews of specific models. A video that names the exact model keeps pulling in viewers for years.
Work the store calendar
We get rental season live early, gift guides out before the holidays and recital pages up every spring.
Make the ads earn their keep
We tuned Google Shopping and search ads until every dollar came back more than three times.
People find the store on Google without a single ad.
Organic search means someone typed into Google and clicked the store’s own listing, not an ad.
The store is on pace to sell more than six times as much online as in 2021.
By the end of August it had already sold four and a half times the whole of 2021.
$1 of every $11 the store takes now comes in online.
In 2021 it was $1 in $73. Same store, same catalog.
We more than tripled what every ad dollar brings back.
In 2024 an ad dollar brought back about a dollar. Now it brings back more than three. Search still drives most of the sales.
Families rent more band and orchestra instruments every year.
Rent-to-own passed the whole of 2021 by the end of August, with four months still to go.
Our gear reviews grew Boothe’s YouTube subscribers tenfold since 2021.
We grew yearly views 15 times by 2024, and watch time keeps climbing even with fewer uploads.
Here’s what we’d look at first in your store.
- What AI assistants say about your store
- Your Google Shopping feed, and its errors
- Your rental season
- Model pages for the brands on your wall
- Print music for the teachers who send you students
- Used gear, listed where buyers look
Start with a five-minute video.
Send us your store’s website and one of us will record a free five-minute video walking through it.